Abstracts

ASIAN JOURNAL OF MANAGEMENT RESEARCH

VOLUME 3, NO 2 - 2013

CONTENTS

Measuring service quality in supply chain: Proposed model

Author(s) - Kamakoty J, Sohani N

ABSTRACT

In the present scenario focus of the firms have shifted from empire building, large scale economies, multi skilling and indigenization to downsizing, lean management, core competency building and outsourcing. Product when it reaches the ultimate customer, is the outcome of network of business entities along the supply chain. Maintaining the right quality for the ultimate customer thus becomes a formidable challenge. One has to think of service quality right from the very first entity in the supply chain. Any lacuna in service quality upstream gets reflected cumulatively downstream in the supply chain. . To be able to deliver good service quality to the ultimate customer, one has to think of service quality right from the very first entity in the supply chain. This research paper begins with a review of present literature in service quality measurement area which is followed by a conceptual model to measure service quality across the supply chain as a whole using process approach. Subsequent to this brief research methodology is suggested and finally the paper is concluded stating the benefits of the suggested model and implications for future research.  This research paper accrues to the literature on service quality issues in supply chain.

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Rural banking through internet: A study on use of internet banking among rural consumers

Author(s) - Bhavesh J. Parmar, Darshan B. Ranpura, Chirag R. Patel, Naineshkumar P. Patel

ABSTRACT

Given  that  India  has  an  extensive  network  of  bank  branches  in  rural  areas  established  by commercial  banks, the main rationale for concern about the parallel rural banking system is provided by its implications for financial inclusion. Within the Indian financial sector, the role of the rural banks is important but not apparently pre-eminent.  The rural banking system is clearly more inclusive of low income families than those provided by the commercial banks.  Yet rural banks have, for a number of years, been regarded as the step-child of the banking system in India.  This paper discusses development of internet banking in rural areas. The applications of internet banking of several rural consumers in rural areas are investigated and examined.  The research  objective  is  to  investigate  the  opportunity  of  using  internet  banking  in  the  new generation of rural area. Focusing on some emerging trends in rural banking.

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An empirical study to investigate the relationship between switching barriers and service recovery evaluation of consumers

Author(s) - Vikas Gautam

ABSTRACT

This study attempts to investigate the relationship between switching barriers and service recovery evaluation of consumers in Indian context. Empirical findings of the present study provided quite useful insights. The primary statistical techniques used in the study were correlation analysis, exploratory factor analysis. A total of 347 respondents completed the field survey, and survey was conducted in the Dehradun city of Uttrakhand. It was found in the results of correlation analysis that compensation and promptness constructs had comparatively high correlation coefficient with overall service recovery evaluation in comparison to employee behaviour construct. Another insightful finding of the study provided evidences for significant relationship between service recovery evaluation and positive switching barriers, but at the same time there were no evidences for relationship between service recovery evaluation and negative switching barriers.

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Cost optimization strategies for food and beverages industries, India

Author(s) - Vikas Gautam

ABSTRACT

Recently cost optimization has attracted the interest of researchers as well as academicians across the globe on account of global economic meltdown. Many Indian companies have adopted cost cutting strategies to manage downturn claiming the same as cost optimization strategies. They have misunderstood the cost optimization concept. Cost optimization is not a one-time exercise. It is a continuous process and it aims at taking holistic view about various functional areas of management, identifying waste, potential areas of improvement, etc without compromising on quality of product. Presently, the Food and Beverage Industry is passing through a difficult phase due to raising raw-material prices, transportation cost, power cut, stiff competition between players etc. In the light of this development an effort has been made to understand cost optimization strategies do adopted by Food and Beverage Industry. Nestle Indian Ltd. has been selected for the purpose of study. The period of study is restricted from 2006-07 to 2010-11.

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The problem of stereotype management in Indian higher education

Author(s) - Shanthakumari. R, Somalingam. A

ABSTRACT

There has been steadily increasing demand for higher education in all over the world. The National Knowledge Commission 2006 commented in its concluding part as “a quit crisis in higher education in India that runs deep”. Though many reasons warrant for this situation, poor quality, imbalanced educational opportunity and stereotype management are some of them. Stereotype management in higher education is not only concerned with institutional management, access of quality education and teaching methodology, but its functions as a whole. There is always a gap in between teaching and learning even in the developed economy, such handicap is common for developing economy. As there is tremendous scope for knowledge economy and great demand for creative and innovative labour force all over the globe, Indian higher education system has to be geared to a more accelerated way to gain competitive advantage. This review paper tries to consolidate the problems of stereotype management in Indian higher education system and suggests important strategies to overcome the issues.

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PEST- Benefit/Threat Analysis for selection of ERP in Cloud for SMEs

Author(s) - Tripti Mahara

ABSTRACT

Enterprise Resource Planning (ERP) packages are used to integrate business processes of an organization through shared information flow. Majority of the large organizations within India have either implemented or are implementing ERP software.  With the increasing market competition and globalization, small and medium enterprise (sme) are keen to deploy them, but the high cost involved in implementation of these packages is a major hurdle to go ahead with this decision. The solution is to go for cost effective ERP solution. ERP on Cloud is one of the viable options, as there is no initial hardware or software infrastructure investment needed making it a cost effective solution. A framework called PEST-Benefit/Threat is presented in this paper to analyze the factors that should be addressed by sme to select ERP in cloud environment. This framework categorizes a factor in the PEST framework as political, economical, social or technological. A factor can either be benefit or a threat to sme. If a factor is a benefit, it will create a positive influence on the sme to go for this solution. But if a factor is a threat, a sme can take appropriate measure to mitigate the threat. Thus this framework will assist sme to assess the ERP on cloud as a viable option for their organization

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A study of factors affecting Investor’s preferences between mutual fund and equity

Author(s) - Vishal Geete, Anshu Thakur, Avinash Desai

ABSTRACT

The purpose of the present paper is to identify the factors which affects the decision of the investors while investing in Equity or Mutual Fund. Primary data was used and collected through structured questionnaire. Data of 100 investors were collected and to identify the factors, statistical tool factor analysis has been applied.Major factors which come out be deciding between mutual fund and equity are , Money Growth , Security of the money invested and reliability of the company in which they are investing or through which they are investing.

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Job satisfaction and employees participation in government sector organization of Pakistan

Author(s) - MohsinAltaf, UsmanYousaf, MisbahTahir, Mohammad Majid Mehmood Bagram

ABSTRACT

Many Researcher studies on job satisfaction conclude that participation of employees in decision making in important factor that impact on job satisfaction.  Participation of employees in decision making improves employee’s job satisfaction which ultimately increases employee’s productivity both in private and public sectors. Implementation of Participative management is difficult in public agencies as compare to private organization. Public sector considers planning oriented and focus to enhance performance. This study is conduct to find the relationship between participative management and job satisfaction in government organization. Survey questionnaire used to get data. For interpret relationship used multiple regression and correlation. The finding of this study is that there is positive relationship between participative management and job satisfaction. This study suggests that there is need to change traditional hierarchical structure of government organization to participative management and this relation is successful in presence of attractive pay package.

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Study of online shopping behavior and its impact on online deal websites

Author(s) - Nidhi Vishnoi Sharma, Varsha Khattri

ABSTRACT

Marketplace is fast turning into e-marketplace. From needle to ship, everything is being sold and bought on the internet. With new and new players coming in, it is but natural for the existing players as well as new entrants to come up with innovative techniques to sell their goods and services. Offering “deals” and ‘lucrative discounts” is one such glamorous trend. The authors have tried to examine the factors which lead people to buy these discount coupons and the consumer behavior towards them. A sample of respondents was administered an e-questionnaire and their responses were evaluated using statistical tools and techniques.  This paper, thus, identifies typical buying behavior of a consumer while making an e-purchase of a deal and discount coupon, their preferences towards mode of payment and tendency to repurchase the same.

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Causes of work stress of teachers in engineering education

Author(s) -Senthil Kumar A, Mohan S2 Velmurugan R

ABSTRACT

Teachers are conscious of their conduct and adherence to human value.  In higher education, teachers are experiencing pressures to increase productivity and efficiency at their work places to meet out the expectations of general public, management as well as from state and central governments, which creates stress among them.  In the field of engineering and technology, there is a significant gap in the study of stress among the teachers and this study aims to fill the organizational and geographical gaps by examining the sources of work stress. Thus the study sets out to investigate various causes of work stress among 478 engineering faculty members of 58 self-financing engineering and technology colleges and four deemed universities in the Coimbatore district, Tamil Nadu.  The objectives of the study are to find out the significant difference and association among demographic and job profile variables of engineering teachers on causes of stress. ANOVA, ‘t’ test and Chi-square test were used to analyze the data. The results showed a significant association among gender, type of institution, location of the college, current working status and average number of working hours with causes of stress

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Study of CRM performance measurement in IT firms

Author(s) - Pradeep Kootelu Sundar, Narasimha Murthy H.N, Yadapadithaya P.S

ABSTRACT

Customer Relationship Management (CRM) is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer loyalty. Many firms have invested in people, processes and technology in order to absorb the CRM culture. There are huge expectations from CRM, but firms have had varying success. Organisations seek assistance over appalling performance and derailed relationships. IT firms are emerging significantly all over the world especially in South Asia. These companies operate in a very competitive market and there is a need to distinguish a service from the competitor for endurance. The effective use of CRM systems to improve service, performance, customer satisfaction and productivity is fundamental.  In this paper we study three case studies on CRM in IT firms of India with regards to CRM performance measurement and identify associated challenges. The study also identifies the cause and effect of common practices concerning CRM implementation.

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An Intelligent Project Based Organization MaturityModel (IPBOMM) for Moroccan engineering companies

Author(s) - Alami Marrouni Oussama, Bouksour Otmane, Beidouri Zitouni

ABSTRACT

Project Based Organizations is the most adequate model in nowadays turbulent business framework. This information–intensive and knowledge-based model must be reinforced by effective Enterprise Intelligence system to achieve the expected flexibility and agility. Meanwhile the shift to such model should follow a robust approach that balances between realism and usefulness. The goal of this paper is to propose an Intelligent Project Based Organization Maturity Model for Project Based Organizations operating in Moroccan engineering sector. Intelligent Project Based Organization Maturity Model is first developed through a case study of typical Moroccan engineering company and then tested and validated through a series of double-round interviews with experts from Moroccan engineering sector. At the end of this paper, a new prescriptive Intelligent Project Based Organization Maturity Model for Moroccan engineering sector is developed to serve as action plan, either for Moroccan engineering companies or other Moroccan Project Based Organizations, towards the more than ever required intelligence. 

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