Abstracts

ASIAN JOURNAL OF MANAGEMENT RESEARCH

VOLUME 5, NO 2 - 2014 - November issue

Cumulative abstracts page- This page contains abstract of all articles published in this issue

Communication with doctors: empowering Pharma field force with modern marketing techniques

Author(s) - Lokesh Kumar and Ashok Panigrahi

ABSTRACT

Pharmaceutical industry is comparatively a different concept than all the other business segments in the sense of the consumers it targets. When most of the businesses target the end users directly, the pharmaceutical industry designs various promotional strategies mainly targeting the doctors, for them being their prime customers and enjoying the power of prescription. Again the pharmaceutical market is more competitive, unpredictable and players have to devise innovative modes of communication to persuade the doctors, the trends being shifted to e -detailing, online sampling and modern CRM activities. This article basically explores advanced communication strategies, segmentation, personal selling, digital marketing and CRM activities involved to influence prescription because for every segment, strategy and product positioning is different which in turn is based on prescription habit, frequency of prescription and potential of the doctors. The article accommodates due room for the effective feedback of daily call reporting and secondary sales without which quantum increase in sales does not have any possibility. All these strategies focus on the vitality of communication, not only because it is the key for promoting brands but it’s also a strategic view of engaging the customers to that particular brand and increasing the market share.

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A study on consumer purchase intention towards ready-to-eat food in Ahmedabad

Author(s) - Asma Hawa, Harsh Kanani , Mansi Patel , Neha Taneja, Priya Maru, Sarfaraz Kaliwala, Saloni Gopani, Shatak Sharma, Shivam Sharm , Siddhi Patel

ABSTRACT

Food has always been an integral part of the society. Over the period, India has been witnessed to be influenced by the Western Culture and so does creeps in Ready-to-Eat (RTE); Food Packages which provide any person an ability to wear an apron to be a master chef in no time. With the changing style of food consumption and the benefits availed through the use of Ready-to-Eat food has resulted in a subsequent rise in the RTE market.  The research focused on finding the reasons for purchase and non-purchase of Ready-to-Eat food as a substitute to a daily meal (i.e. Indian breads, Rice and curries) taking into consideration the changes in socio-economic conditions prevalent today. It thus focuses on knowing the perception of the consumers towards Ready-to-Eat food and the impact of factors on their purchase intention. There existed an ambiguity of what Ready-to-Food is, as different sources provided with different meanings. Various secondary sources were referred and primary pilot test was conducted to narrow on the operational definition of Ready-To-Eat food. In order to derive a niche expertise of derived findings, the research was restricted to only branded Ready-to-Eat products and to Consumers who were aware about RTE food products. To further narrow down the scope of research and retain the accuracy of the results, the research focused on respondents belonging to West and New West Zone.

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Investigation of relationship between organizational culture and job satisfaction of faculty members of university of Ilam, Iran

Author(s) - Seyed Ali Akbar Ahmadi1, Seyed Mehdi Veiseh2, AzamTadayon3, Farideh Kamari4

ABSTRACT

This survey was aimed to study the relationship between organizational culture and job satisfaction of faculty members of University of Ilam. In this regard, there were some hypotheses from which one was regarded as the main. The independent variables included organizational identity, suitable reward system, promotion of autonomy and authority, expansion of type-A behaviors, Ambiguity tolerance, Promotion of cooperative ambience and conflict tolerance. Job satisfaction was regarded as the dependent variable of the study. To test the Hypotheses of the study, a questionnaire which its validity was confirmed by Cronbach’s a, was designed. The questionnaires were distributed among the population. About 114 ones were collected, and then analyzed. The Ss were 123 faculty members of University of Ilam. The questionnaire consisted of 45 items. To analyze the data, the Pearson correlation coefficient was used. According to the results, there was a meaningful relationship between organizational culture and job satisfaction of faculty members of University of Ilam. Also, there was a meaningful relationship between the secondary hypotheses, whit the exception of autonomy and conflict tolerance.

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The evolution of Aeronautics industry in developing countries: The case of Morocco

Author(s) - Driss Rchid, Otmane Bouksour, Zitouni Beidouri

ABSTRACT

The Worldwide aeronautics industry faces fierce and rapidly changing competition. To gain in competitiveness, the majors’ aircrafts manufacturers tend to reduce their incertitude constraint by sharing risk with their first tier supplier. The latter’s need of an advantage and competitive manufacture cost is used as the main attracting factor of developing country trying to get access to this high level technological industry. This study aims to gain knowledge about Morocco’s nascent aeronautics industry. The data used for this study were obtained using a structured survey questionnaire conducted to all aeronautics firms established in Morocco.

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Imparting entrepreneurship education for strategic innovation and economic development: A study in Odisha

Author(s) - Manas Kumar Pal, Anamika

ABSTRACT

The paper is written with an aim to present some important issues and challenges in the field of Higher Education and its role in developing a culture of entrepreneurship in the state of Odisha, India. This paper is an attempt to examine a range of issues and themes linked to promotion of entrepreneurship in the state; the research is done to bring forward some points related to entrepreneurship education linked to academics such as - how to develop entrepreneurship culture among students, entrepreneurial skills and the strategies to be adopted in Higher Education in Odisha. It’s been observed that in spite of increasing attention on entrepreneurship, there exists a gap between policy and implementation, higher education and entrepreneurship education and other skill development trainings in the state. The paper serves as a platform for a detailed research and analysis of entrepreneurship and related education and training.  This endeavor is expected to help policy makers as well as Higher Educational Institutes to inculcate a culture of entrepreneurship in the state

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Assessing parameters of employability skills: an employers’ perspective

Author(s) - Chavan R.R., Surve A.Y

ABSTRACT

This article is based on the survey findings of employers’ perception on parameters of employability skills. The questionnaire were utilised as the main instrument to gauge the employers’ perception about employability skills. The sample respondent comprises HR managers and experts from different industries. The research instrument has been validated by taking the opinions of two academicians and one industrial expert. The findings of reliability test indicates that questionnaire design is reliable with Chronbach’s alpha α=0.863. The employability skills were ranked and results showed that all 14 employability skills were considered important by employers with integrity and honesty, problem-solving, team work, self-confidence, communication skills are highly amongst the skills demanded by employers.

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Financial management skills of the SHG members: A case study of Perambalur block

Author(s) - Chavan R.R., Surve A.Y

ABSTRACT

Self Help Group (SHG) movement has been viewed as tool for financial inclusion and empowerment of rural folks, particularly underprivileged and marginalized women folks. Access to credit has been a motivational factor for the rural women to join hands to come together as group. The access to credit has developed the financial management skill of each members of the group which is an essential part of human resource development. Women are known for small saving and better management of finance. The access to credit has made women folks to alter their role in fear of social backlash. The present paper is based on primary data collected from 150 members of 27 groups in Perambalur block of Perambalur district, Tamil Nadu. It was found that none of the group is in involved in entrepreneurial activities; their main activity is internal loaning. The member with education background feels that their education helps them in managing and maintain the groups account and other records in better way. It was also found that older groups are maintaining double entry methods and younger groups are maintaining records in rough entry method

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