Abstracts

ASIAN JOURNAL OF MANAGEMENT RESEARCH

VOLUME 7, NO 2 - 2016 - November issue

This page contains abstract of all articles that are published in the current issue.

The impact of budgeting on the performance: A case study of Maha Cements

Author(s) - Aruna Polisetty 

ABSTRACT

This research work was focused on exploration on the use of budgeting in my home industries. A budget is a quantitative expression of a plan for a distinct period. It may include deliberate sales volumes and revenues, resource quantities, costs and expenses, assets, liabilities and cash flows. It expresses strategic plans of business units, organizations, activities or events in measurable terms. The objective of the study is to determine whether the budgeting affect the quality of services delivery in production. The research also aims at determining whether the budgeting contributes to the improvement of management efficiency and high productivity.

The present study adopted a descriptive research design with data gathered through questionnaire administered to128 respondents. Non-parametric tool of chi square was employed to analyze the data. Hypotheses were tested and analyzed on a 5% level of significance and it was revealed that budgeting is a useful tool. It can be concluded that budget, which is a continuous management activity, should adapt to changes in the dynamic business environment.

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IPO Pricing – Evidence from Indian Capital Market

Author(s) - Amit Hedau

ABSTRACT

In India, the prospectus, issued by the firm going to public, have a calculation of offer price based on historical financial information (EPS, Profitability, P/E ratio etc). However, on the day of listing, list price (listing day closing price) significantly differs from the initial offer price and thereby confirms the presence of underpricing anomaly. The difference between offer price and list price substantiates the presence of few unaccounted variables which have dominance over the initial offer price calculated using historical financial information. The pricing of IPOs is puzzle to the participants of primary market. In the absence of any specific method, subscribers are using different approaches to decide the offer price. This gives differential returns to different investors. This paper studies the pricing of IPOs offered in Indian capital market during 2007-2015 using stepwise regression. The study found four, accounting and two, market related factors are explaining around 62.6% of the offer price. Granger Causality test shows the bidirectional relationship between dependent and independent variable. Age of the firm, a significant variable in earlier studies found insignificant in this study. This shift is interpreted as investors are valuing future potential than the historical parameters.

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Network and its impact on product quality/performance: The case of pangasius farmer in the Mekong River Delta, Vietnam

Author(s) - Tu Van Binh 

ABSTRACT

The paper is going to find out impacts of pangasius farmer’s network linkages on its farming, particularly for product quality. Pangasius is fresh fish and has a significant distribution to the government’s budget and rural employment generation. A qualified sample of 200 pangasius farmers is employed. There are three farmer groups considered, including individual farmers, farmers being members of the fishery association, and farmers being members of the company’s fish club. Based on statistical methods, the study finds empirical evidence of significant relationships between the farmer’s harvested fish and its network linkages. Evidence also confirmed that the farmer produces high quality of pangasius once it uses network linkages with farming technique system. Also, using network linkages of contract farming system and market information, the farmer gets the higher product quality. More interestingly, the farmers belong to the fishery association, and the fish club of the company, they have more advantages to approach network linkages to increase their product quality. Findings as mentioned are positive contributions to policy decision makers to strengthen network linkages of the farmer toward quality improvements of pangasius.

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Impact of micro finance in formation of economic and social capital among beneficiaries of self-help groups in Kamrup District of North Eastern India

Author(s) - Rinalini Pathak Kakati, Babita Saikia

ABSTRACT

Microfinance through its philosophy and practices of poverty eradication is one pattern of financing that aims to encompass the excluded section of population, especially in the rural areas. The effectiveness of micro finance has been under criticism over the last few years. This study examines the role of micro finance in formation of economic and social capital among the beneficiaries of 22 villages of Kamrup Rural District of Assam of North East India. Economic capital is found to form in all the four blocks under the study but SHGs with more than five years in operation are found to have higher savings than SHGs with less than five operating years. However, from the inferences on testing of hypothesis, Social Capital formation has been found to be varying across the villages. The agency implementing micro finance programmes need to take more initiative in remote villages for effective formation of social capital among the beneficiaries. This research also undoubtedly supports other researchers that micro finance has not reached the core poorer; it has substantiated the economic needs of mainly a certain section of deprived population of villages.

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Tourist decision making: Exploring the destination choice criteria

Author(s) - Kirti Singh Dahiya and Dharminder Kumar Batra

ABSTRACT

The research study is focused on "tourist decision making: exploring the destination choice criteria", for the popular heritage tourism circuit in India; the Golden triangle. Golden triangle comprises of a tourism circuit joining the three major cities in North India; Delhi, Agra and Jaipur. Tourist choice factors have been explored for the first time in India, for a zonal tourist destination like 'Golden Triangle'. 'Golden Triangle' is one of the top listed tourism circuits in the world, particularly in south-east Asia. Tourist decision making based on their evaluation criteria of the motivational and concern factors have been explored in the research study. Six factors are extracted from the twenty variables that were measured on Likert scale comprising motivational and concern factors. A statistical technique known as exploratory factor analysis was adopted for factors extractions.  The factors are 'comfort', 'climatic conditions', 'sparkling reception', 'Incredible India', 'affordable tourist facilities' and 'events'. With the help of frequency distribution three other factors are also discovered. Three other factors that have influence on tourist's choice of destination are 'food', 'events' and 'nightlife' at the tourist destination. Overall, the research discovered nine factors that have influence on the tourist decision making while selecting the destinations of golden triangle.

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The effect of emotional intelligence on organizational citizenship Behavior

Author(s) - Kanimozhi Narayanan

ABSTRACT

This study aims to determine the relationship of emotional intelligence with organizational citizenship behavior. Descriptive and analytical design was adopted and 344 employees from manufacturing firms formed as the sample for the study. The results indicate the attributes of emotional intelligence i.e self-awareness, understanding emotion, ability to sense emotion and acknowledge emotion, goal setting and its achievement, believing to be a competent person , self-motivation, self-encouragement to try best  significantly differ with the dimensions of organizational citizenship behavior and self-control , sensitive to feeling and emotion attribute does not significantly differ with the dimensions of organizational citizenship behavior.

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Top level manager: Skills, functions, tasks, approaches, responsibilities and Roles

Author(s) - Johnson Stanley, Rashmi Karolin Y

ABSTRACT

A top-level manager should have focused goals and a strong strategy to attain it, which distinguishes him/her from others in the organization. First of all, the manager needs to recognize the roles and duties of the organization. As a Top level manager, the roles are to develop goals, strategic plans to achieve them and formulate company policies and make decisions to direct the organization. While developing the goals of the organization, he should try to understand the competition, world economies, politics and social trends which affect the organization’s effectiveness. The work of top level manager is mostly of visioning/thinking, planning and deciding. The skills, tasks, approaches, functions, responsibilities and roles of a top level manager are discussed in detail.

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Retail investors’ investment behaviour and their income- an analytical Study of Indian equity market

Author(s) - Charles A, Kasilingam R

ABSTRACT

In this technological era, money plays a major role of determining one’s life. People have different options on investments. Investing is a word associated with risk and return. A stock market investment is one such option mostly preferred by investors while thinking about investments. This is the market which provides optimum return to the investors, if they handle in an appropriate way. Investors are often influenced by various biases in making investment decisions. Further, their investment behaviour is determined by certain demographic factors of age, marital status, gender, occupation, profession, financial dependents and income. Amongst these, income is the primary factor which determines most of the people’s investment behaviour. The present study focuses the influence of investors’ income on determining their investment behaviour. For this purpose, multistage random sampling method is used to collect the data from retail investors who are accessing the Indian equity market from Tamilnadu circle. The collected data were analyzed quantitatively by using the chi-square test and correspondence analysis test. The findings of this study reveal that individuals’ income has shown significant influences of determining their investment behaviour. Further findings reveal that individuals’ income is directly proportional to their financial literacy.

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The role of stealth marketing strategy to manipulate teenagers

Author(s) - Veena Tripathi

ABSTRACT

Marketing Communication has migrated to another paradigm to manipulate the influential consumer of their products in the family. Teenagers are playing a role as a strongly opinionated buyer in family buying process and to give regard to this marketers are trying to impose products on them by playing with their cognitive enthusiasm. To orchestrate this Marketers have started applying Stealth Marketing to communicate with teenagers which encourage unfair practices. The New Marketing Strategy is also featured as Buzz or Undercover Marketing. This new concept of marketing mislead consumer through advertisements of their product which is not significant to them. When this strategy, target teenagers, it leads to deceptive and unethical practices.  This paper is an attempt to gain an insight into how marketers, manipulate Teenagers decision making process by raising Stealth marketing techniques. It is an exploratory study aimed at understanding the way marketers work to hold consumer. This paper highlights the research done in the last five years on role of Stealth Marketing in manipulating teenagers and identifies areas for future research with India as the focus. The paper provides evidence of stealth marketing in manipulating teenagers. The study tried to elaborate the concept of Stealth Marketing by highlighting two Indian television advertisements and from Facebook as an example of social networking. This paper also tried to explore the semantic characteristics used in Indian advertisement which are targeting Teenagers. The study comes out with the useful insight and recommendation which would be helpful in further research.

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